Top Boutique Branding Agencies in Singapore

In Singapore's competitive business landscape, a strong brand identity is essential for standing out. Partnering with a leading branding agency can help define your brand strategy, ensuring it resonates with your target audience and strengthens your market presence. Here’s an extensive list of the best branding agencies in Singapore, showcasing their expertise, specialties, and why they stand out—helping you make an informed decision for your brand transformation.

How to Choose the Right Branding Agency in Singapore

When selecting a branding agency, consider the following factors:

✔ Define Your Branding Goals

Identify whether you need brand strategy, visual identity design, website development, or a complete rebranding.

✔ Evaluate Their Portfolio

Review past projects to see if their design style and strategic approach align with your brand vision.

✔ Check Client Testimonials & Reviews

Look for case studies and reviews from previous clients to gauge customer satisfaction and results.

✔ Assess Their Industry Expertise

Some agencies specialize in certain industries, such as tech, retail, or luxury brands. Choose one that understands your business sector.

✔ Discuss Budget & Timelines

Ensure the agency’s pricing fits your budget and that they can deliver within your expected timeline.

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12 of the Best Branding Agencies in Singapore

1. Pentahex

Overview:

Pentahex is a leading branding and creative agency based in Singapore, established in 2021. Known for its bold and unconventional approach, Pentahex specializes in helping businesses stand out through innovative design, strategic thinking, and evocative storytelling. Their mission is to "move worlds and change minds" by creating impactful brands that resonate with audiences.

Services Offered

Pentahex provides a wide range of services tailored to meet the diverse needs of businesses:

• Branding Services:
• Brand Identity Development
• Brand Strategy and Positioning
• Logo Design
• Visual Communication Design
• Brand Guidelines Creation
• Digital Marketing:
• Content Creation
• Social Media Marketing
• Copywriting
• Marketing Consulting and Strategy
• Web Design and Development:
• Responsive Website Design
• eCommerce Solutions (Shopify)
• Mobile-First Design
• Custom Frameworks (e.g., React.js, Wordpress, Next.js)
• No-Code Development (e.g., Squarespace, Wix)
• Graphic Design:
• Illustration
• Logo Animation
• Packaging Design
• Video Production:
• Videography and Editing
• Motion Graphics
• UI/UX Design:
• Interactive Dashboard Design
• UX Strategy and Research
• SEO Services:
• On-Page Optimization
• Traffic Acquisition Strategies
• Digital Advertising:
• PPC Campaigns (e.g., Google Ads)
• Instagram Advertising

Portfolio Highlights

Pentahex has worked with a diverse range of clients across industries such as F&B, gaming, corporate services, media, and consumer goods. Some notable projects include:

• Dirty Cheesecake: Developed a disruptive brand identity that captured the attention of a niche audience.
• Jofa Grill: Crafted a complete branding package, including logo design and marketing collateral.
• Lee Wee & Brothers: Delivered content creation services to enhance their brand presence.
• The Fat Kid Bakery: Designed a visually engaging website with seamless user experience.
• National Arts Council: Provided strategic branding solutions for cultural initiatives.

Why Choose Pentahex?

Pentahex stands out for its ability to combine creativity with strategy, delivering results-driven solutions that align with each client’s vision and business goals. Their talented team of designers, strategists, and marketers ensures every project is executed with precision and innovation. Whether you’re a startup or an established business, Pentahex offers the expertise to elevate your brand and create meaningful connections with your audience.

• Visit Pentahex

2. Creativeans

Overview:

Creativeans is an award-winning brand and design consultancy based in Singapore, with additional offices in Milan, Jakarta, and Vancouver. Founded in 2012, they specialize in strategic branding, business design, UI/UX design, product design, packaging design, and communication design. Their approach is guided by methodologies like BrandBuilder® and EDIT Design Thinking®, focusing on creating impactful brands that make a meaningful difference globally.

Portfolio Highlights:

Creativeans' portfolio showcases a diverse range of projects across various industries, including F&B, healthcare, and consumer electronics. Their work has been featured in prestigious design and business publications such as Elle Decor and The Business Times. Notable achievements include winning the Singapore Packaging Star Awards 2020 and Excellence Design Award 2020. They have also curated exhibitions like "Treasures of the Little Red Dot" and launched innovative designs such as antimicrobial Chinese red packets.

• Visit Creativeans

3. Two Sleepy Head Creative

Overview:

Two Sleepy Heads is a creative agency based in Singapore, known for its unconventional approach to solving business challenges. They specialize in crafting unique brand identities, strategies, and creative expressions. Rejecting a "playing it safe" mentality, they aim to help businesses stand out.

Portfolio Highlights:

• Branding/Rebranding: Two Sleepy Heads excels in developing comprehensive brand identities, including logos, corporate stationeries, and brand guides.
• Digital/Content Marketing: They offer social media strategy, community management, and branded social content creation.
• Website Development: With experience in eCommerce platforms like Shopify, WordPress, Wix, and Laravel, they build tailored websites with SEO-optimized copywriting.
• Notable Clients: Their impressive client list includes Raffles Girls' School, The Palawan @Sentosa, Andaz Singapore, CALI Singapore, and Strumm's Holdings, showcasing their versatility across various industries.

Two Sleepy Heads' dedication to unconventional creativity and their broad service offerings make them a compelling choice for brands seeking to make a bold statement in the market.

• Visit Two Sleepy Heads

4. Foreign Policy

Overview:

Foreign Policy Design is an award-winning branding and design studio based in Singapore. Founded by Yah-Leng Yu and Arthur Chin, the agency specializes in creating innovative, human-centered designs that help businesses differentiate, innovate, and create value. With a multidisciplinary approach, they integrate branding, digital design, and spatial design to craft cohesive 360-degree brand experiences. Their global perspective and strategic creativity have made them a sought-after partner for clients both locally and internationally.

Services Offered

Foreign Policy Design offers a comprehensive range of services to meet diverse client needs:

• Strategic Branding: Crafting unique brand identities and strategies that resonate with audiences.
• Graphic Design: Designing print collateral such as brochures, posters, and marketing materials.
• Website Design: Developing visually engaging and functional websites.
• Packaging Design: Creating standout packaging solutions for products.
• Spatial Design: Designing interior spaces and exterior signage for retail, restaurants, and other businesses.
• Point-of-Sale Materials: Producing menus, labels, and other items to enhance customer experiences.
• Editorial Design: Publishing projects like their monograph series Critical Mass, which explores typography, branding, and social issues.

Portfolio Highlights

Foreign Policy Design’s portfolio showcases their versatility and creativity across various industries:

• Figment: Developed an award-winning visual identity for this boutique co-living brand.
• Singapore International Photography Festival: Designed branding and collateral for this cultural event.
• Dumpling Darlings: Created playful branding and interior design for this popular restaurant.
• The Grateful Pet: Crafted premium packaging design for this pet food brand.
• Roger & Sons: Designed branding materials that reflect the craftsmanship of this woodworking company.
• Visit Foreign Policy

5. DesignBridge

Overview:

Design Bridge and Partners is a global brand design agency and a part of WPP, with 900 creative minds operating across 17 studios worldwide. The agency is renowned for creating brands with the power to move people, combining exceptional design and strategic thinking to deliver impactful solutions for businesses. With expertise across branding, design systems, and brand engagement, Design Bridge and Partners also offers specialized practices in Gaming & Entertainment, Sustainability, and Industrial Design.

Services Offered

Design Bridge and Partners provides a comprehensive range of services designed to help businesses build strong, memorable brands:

• Brand Strategy and Positioning:
• Macro, market, and peer group trend analysis
• Portfolio strategy
• Brand architecture
• Brand governance and management
• Brand Identity Design:
• Logo design
• Visual identity systems (typography, color palettes, photography styles)
• Motion graphics and 3D/motion design
• Sonic/audio branding
• Packaging and Product Design:
• Packaging concepts for consumer goods
• Structural packaging design
• Sustainable packaging solutions
• Brand Engagement:
• Retail and consumer experiences
• Brand launches and events
• Employee engagement programs
• Corporate communications and reporting
• Digital Communication:
• Website design
• Digital marketing support
• Content creation for digital platforms
• Innovation Services:
• New product development
• Business model innovation
• Creative content evolution

Portfolio Highlights

Design Bridge and Partners has worked with some of the world’s most iconic brands as well as emerging startups. Their portfolio includes:

• NASA Artemis: Developed a bold visual identity for NASA's space exploration program.
• Unilever: Created innovative packaging designs for global consumer goods.
• Coca-Cola: Designed impactful campaigns to strengthen brand engagement.
• Tencent Video: Delivered cutting-edge digital branding solutions.
• BBC Eurovision: Crafted a dynamic visual identity for the Eurovision Song Contest.
• Visit DesignBridge

6. TBWA\Singapore

Overview:

TBWA\Singapore is a leading creative agency and the regional headquarters for TBWA\Asia. Known as "The Disruption Company®," TBWA\Singapore specializes in developing business-changing, culture-defining ideas that propel brands into the future. With a team of over 280 employees from 25 nationalities, the agency offers a truly integrated approach to branding and marketing, delivering innovative solutions for global, regional, and local clients.

Services Offered

TBWA\Singapore provides a comprehensive range of services designed to help businesses build impactful brands:

• Brand Strategy:
• Disruption® methodology for business transformation
• Strategic brand positioning and architecture
• Market and consumer insights
• Creative Campaigns:
• Integrated advertising campaigns
• Digital-first creative solutions
• Content creation for social media and digital platforms
• Digital Marketing:
• Social media strategy and management
• SEO (Search Engine Optimization)
• Performance marketing and analytics
• Design Services:
• Visual identity and logo design
• Packaging design
• Retail and shopper marketing materials
• Production Services:
• Video production and motion graphics
• Photography
• Post-production editing
• Experiential Marketing:
• Brand activations and events
• Immersive experiences
• Retail and environmental design
• Public Relations:
• Media relations
• Crisis communication strategies
• Thought leadership content

Portfolio Highlights

TBWA\Singapore has worked with some of the world’s most recognizable brands across industries, showcasing their ability to deliver disruptive ideas that resonate globally. Notable projects include:

• Mandai Wildlife Group: Appointed as the creative agency of record to oversee brand building for Mandai’s flagship zoological parks, eco-friendly resort, and nature-based attractions.
• Singapore Airlines: Developed innovative campaigns to strengthen the airline’s global brand presence.
• Spotify: Created engaging digital campaigns tailored to local audiences.
• IKEA: Delivered impactful retail marketing strategies to enhance customer engagement.
• PlayStation: Crafted immersive campaigns that connect with gaming enthusiasts.

Why Choose TBWA\Singapore?

With its proprietary Disruption® methodology, TBWA\Singapore stands out as a leader in creating transformative brand strategies that challenge conventions. Their integrated approach ensures seamless execution across all touchpoints, making them a trusted partner for businesses looking to innovate and grow. Whether you’re a global corporation or a local startup, TBWA\Singapore offers the expertise to help you acquire a greater share of the future.

• Visit TBWA\Singapore

7. Kinetic Singapore

Kinetic Singapore

Kinetic Singapore is an independent creative agency founded in 1999, known for its innovative approach to design, advertising, and interactive services. With over 500 creative awards, Kinetic has established itself as a leading force in Singapore's creative industry.

Services Offered:

• Branding and Strategy
• Graphic Design
• Print and Digital Advertising
• Interactive and Experiential Marketing
• Social Media Campaigns
• Web and App UX/UI Design
• Content Creation and Storytelling
• Sustainability-focused Exhibitions

Portfolio Highlights:

• MINI ExtraOrdinary: Created a sustainability-focused trail in Chinatown
• Singapore Tourism Board: Developed impactful tourism campaigns
• A Good Thing: Exhibition showcasing stories of kindness in Singapore
• The [Not-So] Convenience Store: Award-winning exhibition on sustainability
• Visit Kinetic

8. Fable

Overview:

Fable is an award-winning multi-disciplinary design consultancy based in Singapore, founded in 2010. Known for their strategy-centric approach and commitment to clarity, purpose, and excellence, Fable specializes in creating compelling brand identities, custom typography, and persuasive campaigns.

Services Offered

• Brand Strategy and Identity Development
• Creative Direction
• Art Direction
• Custom Typography
• Graphic Design
• Print and Digital Communications
• Persuasive Campaigns

Portfolio Highlights

While specific projects are not detailed in the search results, Fable's work has been:

• Featured in publications like Monocle, The Straits Times, and It's Nice That
• Recognized at international design competitions including D&AD Awards and Tokyo Type Directors Club
• Showcased at events such as Singapore Design Week

Awards and Recognition

• Multiple awards from prestigious competitions like D&AD Awards
• Recognized by the Tokyo Type Directors Club
• Featured in numerous design publications and platforms globally

Visit Fable

9. Studio DAM

Overview:

Studio DAM is a creative agency in singapore focused on making brands look "DAM GOOD" by applying customized strategies to stand above the competition. They specialize in creating standout brand identities and engaging visual communication across various industries.

Services Offered

• Brand Identity Development: Creating logos, color palettes, typography, and visual systems that represent a brand's values and personality.
• Graphic Design: Designing marketing materials such as brochures, posters, and digital assets.
• Packaging Design: Developing creative and functional packaging solutions.
• Art Direction: Providing creative direction for photoshoots and visual content creation.
• Digital Design: Designing websites and other digital platforms.

Portfolio Highlights

Studio DAM has worked with a variety of clients, showcasing their ability to create impactful designs across different sectors:

• My Little Teeth: Developed a playful and positive brand identity for a children’s dental clinic.
• Bob the Baker Boy: Designed a bold and wholesome brand for a bakery focused on happiness through delicious cakes.
• AMK Specialist Centre – Tan Tock Seng Hospital: Created "Health In Our Garden," an art installation for the hospital.
• DAM GOOD PLASTIC x Samsonite: Upcycled used luggage into trays in a collaboration with Samsonite.
• First Health: Refreshed the brand identity for a multi-generational family business focused on health and wellness.
• Evercasa: Designed a playful and adaptable brand identity for an alternative home decor business.
• Brave Feats: Rebranded an after-school student care center.

Visit Studio DAM

10. Roots

Overview:

Roots is an independent branding and design consultancy based in Singapore. Focused on ideas, craft, and sincerity, they develop meaningful and award-winning design experiences for brands and businesses globally. They are a branding and design consultancy based in Singapore.

Services Offered:

• Creative Direction
• Branding
• Graphic Design

Portfolio Highlights:

Where Roots Are develops meaningful and award-winning design experiences for brands and businesses globally. More specific portfolio details are not available in the search result.

By focusing on ideas, craft, and sincerity, Where Roots Are creates meaningful branding and design solutions. Their creative direction, branding, and graphic design services help brands and businesses across the globe develop a unique and impactful presence.

Visit Roots

11. Neu Entity

Neu Entity is a branding and marketing agency established in 2014. They specialize in building and marketing brands across the globe, from the US to Japan and Asia. With a track record of working with over 300 clients, Neu Entity is powered by a high-performance team that leverages a systems-driven approach to branding and marketing.

Services Offered

Neu Entity provides a comprehensive range of services:

• Brand Strategy & Direction:
• Brand strategy development
• Market analysis
• Marketing plan creation
• Vision alignment
• Team training
• Social Media Management:
• Content production
• Account optimization
• Audience engagement
• Campaign planning
• Analytics
• Website & SEO Management:
• Website audits
• Keyword research
• Content optimization
• Performance tracking
• Technical SEO
• Digital Ads Management:
• PPC campaign management
• Creative copywriting
• Budget management
• Performance analysis
• Remarketing strategies
• Photo & Video Services:
• Creative concept development
• Photo and video shoots
• Editing services
• Reels and TikToks creation
• Visual storytelling
• Plugged-In Marketing Team:
• Offers a high-performance marketing team that integrates directly into your business to manage your marketing department.

Portfolio Highlights

• While specific projects are not detailed, Neu Entity has worked with over 300 clients across various industries, indicating a broad range of expertise.

Visit Neu Entity

12. Dexel

Dexel is a design and digital agency based in Singapore, specializing in providing creative solutions across graphic design, publication design, digital media, and printing. They focus on understanding evolving customer trends to deliver impactful and influential marketing and design solutions.

Services Offered

• Graphic Design: Creating unique designs that capture the attention of readers and bring content to life.
• Publication Design: Producing visually appealing and engaging publications.
• Digital Media: Developing creative digital assets and campaigns.
• Printing Services: Providing high-quality printing solutions.
• Brand Strategy: Transforming visions and ethos into tangible brand strategies and designs.
• Engagement: Tailoring marketing insights into campaigns that resonate with the customer base.

Portfolio Highlights

While specific portfolio projects are not detailed, the agency's focus is on helping clients elevate their brands through impactful design and digital solutions. Client testimonials highlight Dexel's ability to provide:

• Excellent creative design work.
• Regular updates and clear communication.
• Quality design, print, and letter shop services.
• Cost-effective and efficient marketing support through their design retainer program.

Visit Dexel

Enhance Your Brand's Graphics with Pentahex

We focus on creating compelling, impactful, and one-of-a-kind visual content that will help your business stand out in the marketplace.

As a trusted digital agency in Singapore, we focus on new startup to small and medium businesses to ensure your brand generates excellent results

Conclusion

Selecting the right branding agency in Singapore is crucial for building a strong brand identity. Whether you're looking for cutting-edge creativity, strategic insights, or a collaborative approach, this extensive list of agencies offers diverse strengths to meet your branding needs.

Explore their services to transform your brand and gain a competitive edge in Singapore’s dynamic market.

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