Kiro

One of the biggest challenges was capturing the duality of Keith and Huiling’s partnership without creating a brand that felt disjointed. Keith’s approach is grounded in structure and practicality, while Huiling is more experimental and artistic. We needed to find a way to marry these two perspectives into a cohesive identity that felt true to both of them. To overcome this, we leaned into the concept of convergence—the idea of two paths meeting at a crossroad to create something greater than the sum of its parts. Every design element, from the logo to the layout, was tested against this core idea. We also worked closely with Keith and Huiling, engaging them in the process to ensure the brand felt like an authentic extension of who they are.